Through its numerous partnerships and activities, South Pacific (SP) Brewery continues to raise awareness of social concerns as part of its corporate social responsibility, with its new violence campaign scheduled to begin soon. Through its National Gender Based Violence Secretariat (NGVBS), the Department for Community Development & Religion (DFCDR) and SP Brewery have teamed up to use synergy to speak out against gender-based violence throughout PNG. The DFCDR/NGBVS and SP Brewery formalized this significant partnership when they signed a Memorandum of Understanding (MoU) at SP Brewery's head office in Port Moresby on Thursday 03rd October. Speaking at the signing of the MoU, Ed Weggemans, the Managing Director of SP Brewery, stated that the company is a conscientious corporate citizen and that it would like to use its unique position to advocate against violence. “By partnering with the Secretariat, we wish to align with the government’s National GBV Strategy and leverage support from these mandated government agencies to build a credible and effective campaign that will inspire behavioral change in PNG.” Secretary for the Department for Community Development and Religion, Jerry Ubase, acknowledged the importance of this Private Sector Partnership collaboration. “SP Brewery has set the precedence with this partnership with a government department.” “As a major corporate entity, it is encouraging that they have raised their hand to partner with us to achieve our shared goals of effectively addressing gender-based violence in PNG.”