South Pacific Brewery is proud to announce its support of K10,000 for the 68th Goroka Show scheduled for the 14th – 15th September in Goroka. Aaron Japu, Highlands Region Sales Manager at SP Brewery, expressed the company's support for cultural activities that celebrate tradition and bring communities together. "SP Brewery has maintained a long-standing partnership with the Goroka Show since 1975, as it is the biggest cultural show in the Highlands region." Keryn Hargreaves, the Show's Chairlady, accepted the sponsorship on behalf of the Organizing Committee. "We are pleased to welcome SP Brewery as one of the Goroka Show's longest-standing partners. SP Brewery's ongoing funding helps keep cultural events like the Goroka Show running. "We thank SP for recognizing the efforts of the Goroka Show executives and look forward to delivering another successful Goroka Show." Japu concluded by announcing that SP Brewery will have a booth at the showground on the 14th – 15th September and will conduct responsible consumption of alcohol awareness emphasizing the importance of moderation and responsible drinking. “As part of our show day activation, we aim to advocate and raise awareness on responsible alcohol consumption and emphasize our commitment to social responsibility.” SP Brewery invites all showgoers who are +18 years old to visit their booth.