Easy Yoke Fresh Juice Product, a PNG owned and registered SME, specializes in freshly squeezed fruit juice; a healthy and refreshing product that has become a hit, amongst weekend market goers in Port Moresby. The SME was created by and is headed by 24-year-old Mr. Pattison Brownie, who juggles his roles as a juicer, warehouse worker and student. He is assisted by his small sister and her husband, along with a couple of his church mates. PNGHAUSBUNG spoke to Easy Yoke Fresh Juice Product Owner and asked him first, how he came up with the name for his SME. “I was reading the Bible when I came across this name.” “So, when it came time to register the SME, I said, why not just use the name Easy Yoke.” Pattison explained that the idea for his SME, came about as he was reading a couple of interesting E-Books on the topic of making fruit juice. “We also have a blender at home, so I decided to use what I had read and try to make my own fruit juice.” He further added that he usually frequents the Waigani and Gordons Markets here in NCD, to source the best and juiciest fruits at an affordable price, to make the homemade fruity, colorful concoctions. And what is next on the agenda for Easy Yoke Juice Product, PNGHAUSBUNG asked Pattison. “We plan to improve our packing and supply to shops here in the city.” Easy Yoke Fresh Juice Product, recently won the 2023 PNG SME ‘Sumatin Entrepreneur of the Year’ Award; an event that Pattison describes as a golden moment in his life. “When I was going up to get my award, I was shy because I was walking in front of owners of other bigger and more established SMEs. But it was a joyful moment nonetheless.” You can find Easy Yoke Fresh Juice Product Official Facebook Page, to follow where they will be setting up booth next, so you can try out their freshly squeezed fruit juice.