The Rosso Mountain Bike Race Committee has announced a lineup of 20 sponsors for the 2024 event. Since its inception in 2020, the race, initiated by John Rosso, Member for Lae Open, has garnered significant backing from local businesses, with continued support over the past two years. This year's sponsorship will support two key events: the Rosso Mountain Bike Race, scheduled for August 17th, 18th, and the finals on August 24th and 25th, and the Lae Festival, an arts and culture event set for September 7th and 8th, 2024. Goodman Fielders International (GFI) has returned as the platinum sponsor for the third consecutive year, increasing its donation to K50,000 from last year's K40,000. GFI Area Sales Manager Manasseh Lenzi announced that the company will also provide 300 T-shirts for participants. Lenzi highlighted the growth in participant numbers over the years and reiterated GFI's commitment to promoting positive behavior among youth and children, aiming to deter illegal activities. "We are proud to be the main sponsor behind the Lae Festival Rosso Mountain Bike Race and look forward to continuing this positive partnership." He also encouraged young people to register for the event, emphasizing the benefits of community involvement and sportsmanship.