Today, on the occasion of World Press Freedom Day or Media Freedom Day in PNG, the PNG Media Council President Neville Choi said, "While we celebrate the 30th Anniversary of the ratification of World Press Freedom Day, or Media Freedom Day as we like to refer to it, we must take stock of the important role of the media in our country." “World Press Freedom Day may just be turning 30, but the role of the media in Papua New Guinea, goes back much farther." "From preparing a country for independence, and through to the establishment of a robust mainstream media industry responsible for effective public discourse, and holding our national leadership to account for the decisions they have made." Choi added that the media in PNG has been much more than just a disseminator of news and information. "It has spoken for the people when public roads have deteriorated because of neglect; and it has more than once, been the voice of reason, shining the light on the need for better systems of governance and administration." “The theme for this year’s Media Freedom Day is a timely reminder to each of us as Papua New Guineans, as to the crucial role the media plays in our lives, and our future." “Media Freedom, despite all the criticism levelled at its practitioners, is the foundation of active, informed participation by our people." "Without the mainstream media, we would not enjoy the many other freedoms we have today." “For the sake of our future generations, we must allow the media to freely, and effectively, perform its role – to hold truth to power, and to give a voice for those who find themselves voiceless in our communities domestically, and regionally in the Pacific Region." He further stated, “We the free media in Papua New Guinea, can set the foundation for a regional media free to practice its craft." "It is no longer a necessary tool restricted to just informing." "Free media in PNG continues to develop in its role as a sounding board, spotlight, and active player in our national and regional discourse – it is a necessary pillar of democracy, and one that should be defended at every cost." "To all our Editors and News Managers, the responsibility of lifting our industry standards rests solely on your shoulders as keepers of the front line." "You have the MCPNG's support in ensuring that proper training pathways are established for all levels of our industry personnel." "To all our media practitioners, the work you do every day is necessary. For today, and for our people tomorrow." Choi also said, "Be diligent, be proactive, and be innovative in how you disseminate information and news. Know that lives depend on how you frame and tell your stories. You are an important part of our country's public discourse. Wield this power with responsibility."