East Street Fitness (EFS) clients can now shop and pay online for all ESF personal, group and offsite training packages and the ‘East Street Fitwear’ line, thanks to Bank South Pacific’s internet payment gateway. Since beginning its operations in 2018, ESF has aimed to deliver a one-stop fitness training and expertise shop for individual and corporate clients eager to embark on a fit and healthy journey. With its recent facility expansion at 7mile in Port Moresby, it now operates as a 24-hour studio gym with a customer base of over 50 clients, providing 24/7 professional services that are affordable, convenient, safe and easy to access. East Street Fitness Director William Moaina said, “ESF’s promise to customers is to be with you every step of the way of your fit and health journey, fighting for you, with you and alongside you, to look and feel your ultimate best.” “We are specialised in personal training using boxercise, weight training, TRX and circuit training as well as diet and nutrimental aid.” “We also provide certified personal trainers, physiotherapists and sports massage professionals”, said William. With a recently revamped website, ESF reached out to BSP to offer alternative online payments for their loyal customers for convenient and safe contactless banking. “Our customers pay for services via EFTPOS, direct deposit and sometimes cash. Online payment brings convenience to the table. Everything is online nowadays especially marketing. Having the ease of transitioning our client from an online ad, straight to our own checkout counter for one of our packages or products, is the greatest thing!” said Florence Daple Director of  East Street Fitness. Driving fitness and digital innovation, ESF is the first fitness company to join the BSP e-Commerce ecosystem, a network of service providers driving the adoption of online payments in PNG and promoting safe contactless payments through the ‘new normal’. William also added that, “We highly recommend businesses incorporate online payments onto their websites because it is a fast, easy, a safe way in tracking their payments and there is ease from e- advertising to payment transition. For us, it has taken so many failed attempts in order for us to discover the BSP online payment gateway and we are certain it will be the added bonus we need for our business”. Businesses interested in setting up a payments page on their website can contact BSP through email servicebsp@bsp.com.pg and call BSP 3201212 or 70301212.