Since the launching of the Differently Abled Employment Program (DAEP) in February 2023, Port-Moresby based team members of Brian Bell Group (BBG), and the Sir Brian Bell Foundation (SBBF) have learned basic Sign-Language as part of their Diversity & Inclusion (D &I) Agenda. SBBF stated that 6 differently abled (DA) team members including Helen Wemin who has a hearing and speech impairment were employed with the assistance of Cheshire DisAbility Services (CDS). “Since Helen’s commencement, we’ve had over 100 of our Port Moresby-based team members gain access to basic Sign Language training.” The program, which is designed to meet BBG's specific requirements, consisted of 12 sessions taught by Marlyn Wini, the program manager for Buk bilong Pikinini (BbP), and her team. “It covers topics that help our TMs effectively communicate with Helen and provide outstanding customer service to our DA customers who visit our retail stores.” “In addition to teaching our team members sign language, BbP's training program includes a sensitivity awareness workshop that teaches them about various abilities and how to engage and communicate with others, particularly those who have speech and hearing impairments.” “We are extremely proud of our team who have embraced the program and will be better equipped to communicate with our fellow Papua New Guineans, and we anticipate the Sign Language training to be expanded to other Brian Bell Group businesses right across Papua New Guinea (PNG) in the next few years.” “Since sign language is the fourth most widely spoken language in Papua New Guinea (PNG), it is essential to the personal and professional development of those with disabilities.” “The Sir Brian Bell Foundation (SBBF) and the Brian Bell Group (BBG) are dedicated to giving everyone access to an equal opportunity workplace.” "We are dedicated to ensuring inclusivity in our workforce and are leading diversity and change throughout all parts of our business." “The Brian Bell Group and our Foundation Family Members have benefited from sign language training since it has improved our ability to interact with both our cherished clients and the larger communities in which we operate.” Meantime, International Day of Sign Languages is today, Monday 23rd September, and recognizes the challenges many members of the special community face daily.