The 2025 Jacks of PNG Design Competition has once again spotlighted the incredible creative talent across Papua New Guinea, celebrating three remarkable designers whose works drew deeply from cultural heritage and natural beauty.
Now in its fourth year, the Jacks of PNG Design Competition continues to provide a national platform for local designers, empowering them to share their stories and traditions through fashion and art.
Solomon Waibauru, originally from Milne Bay and flying in from Madang, captivated judges with his Coastal Design.
Drawing inspiration from the shell necklaces worn by elder men in Cape Vogel, his piece pays homage to traditions where jewellery signifies social status and is worn during sacred ceremonies.
“I took three weeks just to complete my Coastal Design because, as a designer, I had to tell a story through my work.”
“People might think it’s an easy job, but it takes a lot of time and dedication.”
Also flying in from Madang, Lele Leonard presented a trio of powerful designs:
Great Fishermen – portraying traditional fishing culture and the resilience of PNG’s coastal communities.
Great Warrior – featuring a warrior in full bilas, crowned with a bird of paradise and five symbolic stars representing global unity.
Oro Butterfly – a tribute to the iconic Oro butterfly, often referenced in local music and culture, affectionately known as the ‘Butterfly bilong Madang’.
“I didn’t think my designs would make it into the competition because there are so many talented designers in the country.”
“I have been drawing and designing for almost 16 years since I was in primary school, and now being awarded for three of my designs is a testament to hard work and dedication.”
Mike Joseph, who flew in from Mt Hagen, amazed the audience with his environmentally inspired design titled Butterfly Stage.
The piece visually narrates the life cycle of a butterfly, from egg to larva, caterpillar, pupa, and finally, its rebirth as a full-grown butterfly – symbolizing transformation, resilience, and continuity in nature.
“I love nature, and I wanted my design to be connected back to nature and how it evolves.”
“That is why my design is based on the cycle of a caterpillar to a butterfly.”
Jacks of PNG remains committed to fostering local talent and inspiring future designers to step into the limelight.
A prime example is Ben Jawai, a standout winner of the 2023 competition, whose designs caught the attention of the Papua New Guinea Olympic Committee.
His work was chosen for the national team’s attire at the 2023 Solomon Islands Pacific Games, elevating his profile both locally and internationally.
“We’re committed to inspiring and supporting your creative and design journeys. Your unique talents strengthen our community,” Jacks of PNG stated, encouraging upcoming designers to seize this incredible opportunity.
With the competition set to continue as an annual event, the future looks bright for PNG’s talented designers, as they carve their place in the fashion and design industry.