Four lucky winners of the Roots Rice Win Your Home promotion walked away with the brand-new homes following the major draw that took place in Port Moresby, Lae, Mt Hagen and Kokopo cities on Thursday.
This promotion began on October 7, 2024, and ended February 28, 2025, with consumers purchasing a 10kg Roots Medium Grain Rice bag, in the hopes of securing a lucky entry ticket found in selected bags.
They then filled out the entry form before dropping it into an entry bin at any of the 406 participating stores across the country.
The major draw initially scheduled for the 12th of March was then deferred due to transportation delays with third party service providers.
Trukai Industries confirmed all entries were received by Friday 21st March and announced a new draw date on the same day.
And yesterday the much-anticipated draw took place in 4 stores, one in each region. Lae at Raumai-18, Kokopo at Echo Supermarket, Mt Hagen at Tininga Rainbow Supermarket, and in Port Moresby was at Stop & Shop, Central Waigani where the draws took place.
Hundreds gathered at the 4 locations, eagerly anticipating the draw, with the Trukai team adding to the excitement with fun games and prizes to entertain the waiting crowd.
The grand prize was on everyone’s mind as they witnessed the draw of a three-bedroom Bumbu Range Kit Home valued at over K132, 000 and the master of ceremony was YUMI FM Radio Personality Kasty, who announced the names of the winners.
The winners are,
Southern Region Winner: IAMO RIGANA
Momase Region Winner: MADILA JOHN
Highlands Region Winner UKUT INAKO
New Guinea Islands Winner: PAULINE SIMAHUN
Trukai Industries Regional Sales Manager for the Highlands region, Peter David, thanked all Roots Rice consumers for their participation, and the individual outlets who supported the promotion.
“We recognized the growing demand for housing in both urban and rural areas and wanted this promotion to give our loyal Roots consumers a real opportunity to own a house of their own,” he said.
Trukai Industries Marketing Manager Peggy Maha extended her congratulations, highlighting the positive responses to the promotion despite the delays in the final draw.
“We thank our customers for their patience and understanding over the last two weeks, as they have waited for us to confirm a draw date.
We are happy that all entries were received, and all participants across the country were given a chance to win this kit home.
Our consumers are very important to us, and we are proud, knowing that we have made a difference to the lives of four Papua New Guinean families today. Once again congratulations to all our winners,” said Maha.