Rugby league fans have a new reason to celebrate as the Papua New Guinea Rugby Football League (PNGRFL) and Coca-Cola Europacific Partners PNG launch a nationwide campaign aimed at bringing the game closer to communities.
From collectible player-themed cans to grassroots engagement and support for youth development, the four-month initiative is designed to strengthen the connection between the country’s most popular sport and its passionate supporters.
Here are five things you need to know about the campaign.
1. A Nationwide Campaign That Reaches Everyone
PNGRFL teamed up with Coca-Cola Europacific Partners PNG for a four-month campaign bringing rugby league closer to communities across Papua New Guinea- including the most remote areas were watching footy on TV is not always possible.
2. Collectible Rugby League Cans
Fans can collect Coca-Cola cans featuring their favourite rugby league players. These limited-edition cans aren’t just fun collectibles- they can double as souvenirs that celebrate PNG’s beloved sport.
3. Building Communities Through Sport
According to PNGRFL Chief Executive Officer (CEO) Stanley Hondina, rugby league is more than a game. The campaign is designed to connect communities, promote positive values, and support the development of young people across the country.
4. Perfect Timing for Finals Season
The four-month campaign aligns with the Digicel ExxonMobil Cup finals and grand final in September, giving fans a chance to celebrate the sport during one of the most exciting periods of the rugby league calendar.
5. A Partnership for the Long Term
Mr. Hondina praised Coca-Cola as a long-standing partner that goes beyond sponsorship, helping PNGRFL promote rugby league across the country. Both organizations are committed to extending the partnership in future seasons.
