UNICEF is set to launch a 34-episode Radio Drama Series tonight titled, “Changing the headlines” at the Hilton Hotel in Port Moresby. The Radio Drama will be broadcasted by NBC as part of a communication campaign to promote social and behavioral change.
Chief of Child Protection Program, UNICEF, Marianna Garofalo said that the radio drama is about ending violence against women and girls and to end domestic violence in families and communities.
“Within this program, we are addressing the root causes that perpetuate violence against women, girls and children in PNG.”
“Among other prevention initiatives, we have this radio and social media communication campaign to speak about violence and the impact of violence as well as what solutions can be brought forward.”
Garofalo said that UNICEF decided to choose radio as their main media platform since majority of the population tune into the radio and radio has a wider reach in most areas in PNG especially the rural areas.
She added that radio is the core of addressing their campaign followed by other platforms such as television and social media since majority of the young population are currently using.
Garofalo said that from one of their previous campaigns, they managed to reach four million Papua New Guineans and hopes that after this campaign, UNICEF can have a lot of positive feedback from the communities.
“Behind the scenes we have Leoshina Kariha, Henna Joku and we also have Terrence the singer. We have a number of people involved that are either involve in the music industry or the entertainment industry as well as activists in the field of human rights and gender equality and they have all accepted to support UNICEF and the United Nations in voicing stories of violence against women and girls.”
Garofalo encouraged everyone to tune in on Sunday at 4pm on NBC radio and television to view the launching of the campaign and what it is about.
