The Papua New Guinea Tourism Promotion Authority (TPA) has committed K50,000 towards the 51st Hiri Moale Festival on Thursday, March 13, 2025, at the Motu Koita Assembly boardroom in Port Moresby. TPA said the festival is set to take place from April 3rd to 6th. The Hiri Moale Festival is one of Papua New Guinea’s most celebrated cultural events, honouring the historic Hiri trading voyages between the Motuans and Gulf people. "This year’s festival is expected to attract more than 15,000 attendees, drawing cultural enthusiasts from across the country and beyond. Beyond the financial sponsorship, PNGTPA will collaborate with the Hiri Moale Festival Committee to capture high-quality photo and video content to promote the Hiri Motuan and Gulf cultures," TPA said. Motu Koita Assembly’s Manager & CEO, Mari Kila thanked TPA for its support. "I would like to thank TPA for its generous support towards the 51st Hiri Moale Festival. This support is vital in ensuring we deliver a successful event that honours our ancestors’ legacy while also providing opportunities for local artists, performers, and tourism operators. TPA’s commitment strengthens our efforts to elevate the festival’s profile and show the unique traditions of the Motu Koita people to a broader audience," said Kila. TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the festival. "TPA is proud to support this year’s Hiri Moale Festival, as it reaffirms our commitment to preserving and promoting Papua New Guinea’s rich cultural heritage. The Hiri Moale Festival is not just a celebration of history; it is a testament of the resilience and traditions of the Motu Koita people. As we approach the nation’s 50th Independence Anniversary this year, this festival is one of those that shows our identity and the importance of cultural tourism," said Uvovo.