Rabaul District in East New Britain (ENB) province, recently launched an SME website and an Economic Empowerment Program which is an initiative aimed at supporting local SMEs in the district to market and reach their target customers. Member for Rabaul, Dr. Allan Marat launched the website recently at the District Headquarters, Kurakakaul during the opening of the District Education Resource Centre. The Empowerment program aims to support small businesses in the four Local Level Governments (LLGs) in the district itself by supporting them financially with a portion of fund upon presentation of certain requirements such as IPA registration, legitimate ID Card, verification letter from ward member and other important documents. When commending the district administration and its commerce sector, Dr. Allan Marat said that the SME website launching is a significant milestone for the district as it could be the first in the province. “There is an increase in economic pressures in our society, unlimited wants are more than the already scares resources, and such initiatives will contribute to addressing these economic issues.” Meantime, whilst giving a brief on the district SME website and economic empowerment program, District Commerce Officer, Ian Andy highlighted that the website would assist local SMEs to market their products to a wider audience. He further said that the website will also make it convenient for customers to enquire directly with small local businesses which enhances their SMEs image and gives them the competitive advantage. He also made mention that it is cost-effective and that there is flexibility where details and prices or fees of certain products and services can be updated. “We have just completed updating data on the active local SMEs in the four LLGs of Rabaul District and as soon as all information is confirmed, we will upload, and the website can be accessed by next week.” He added that any small business in the district who wish to advertise on this website can visit the District Commerce Office for assistance.