The Papua New Guinea Tourism Promotion Authority (PNGTPA) and Air Niugini have joined forces in a move to further promote the country as one of the best tourism destinations in the world. The two organizations signed a Collaborative Agreement yesterday in Port Moresby with the aim to raise awareness and interests in PNG’s unique culture and natural beauty, and stimulate the growth of tourism in the country. PNGTPA’s Chief Executive Officer (CEO), Mr. Eric Mossman Uvovo described this partnership as a necessary tool to promote the country as a tourist destination. "Today (Tuesday 23rd April) marks a significant milestone in our efforts to elevate Papua New Guinea as a premier destination,” said the PNGTPA CEO. “Through this collaboration, we aim to improve the quality and diversity of our tourism products and services, as well as our infrastructure and connectivity to realize the country's full potential.” Both Air Niugini and PNGTPA recognizes the importance of sustainable tourism in PNG, which creates positive impacts for local communities, the environment, and the country's rich heritage; therefore, this initiative strengthens the potential of tourism development in driving the country’s economy and social progress, generating income and employment. The collaborative efforts will be in the form of attractive brochures, flyers, videos, and other materials showcasing PNG’s diverse destinations and experiences. Air Niugini’s Acting CEO, Gary Seddon reiterated the importance of the partnership between PNGTPA and Air Niugini. "At Air Niugini, we recognize our pivotal role as one of the largest players in tourism, and we are fully committed to leveraging this position,” said Mr. Seddon. “Through this partnership, we aim to address the core challenges and drive significant development gains in the tourism sector.” Mr. Seddon also stated that Air Niugini plans to bring in more aircrafts to drive tourism throughout the country. Meanwhile, to address concerns regarding law and order, the collaboration will support campaigns promoting a positive image of PNG, building confidence and trust among potential visitors.