Coca- Cola worldwide has made a new brand change to the iconic brand name, and that new look especially on the can, has now reached the shores of Papua New Guinea (PNG).
Coca- Cola Europacific Partners (CCEP) PNG General Manager, Mr. Philippe Mondada, said the new look tells consumers that the brand continues to produce the top product everyone around the globe loves for over 125 years.
“From time to time every icon brand needs a bit of refreshing,” said Mr. Mondada.
“We have a new design, and the purpose of the new design is basically to celebrate the authenticity of the product and as well the iconicity of the brand.”
Mondada said every single product which bare the Coca- Cola brand will go for change, but that doesn’t mean the product itself will change.
“While the look has changed the taste hasn’t, the content of the can is exactly the same.”
“Consumers can rest assure that they will still enjoy the authentic and delicious flavour and refreshing taste of Coca- Cola,” he added.
Meanwhile, the Acting Head of Marketing, Mr. Donald Mangila, said the distribution of the new look can into the PNG market should take place by the end of this month.
“So, the key visual is all about having one message, and that’s about celebrating our authenticity in the market,” he said.
The new look can show a brighter red colour and the Coca- Cola brand is labeled horizontally and in a much bigger print and is almost around the can itself.
