Companies like Tencent, JD.com, Meituan, Bytedance and Pinduoduo are all looking at Alibaba's experience, and trying to avoid crossing any red lines set by Beijing.
No-one can be more powerful than the Party

On the face of it, Alibaba's fine is about increased regulation in the sprawling Chinese tech sector, and for many it is a good sign that the market has matured.
"If you read the laws, Chinese regulators are trying to be more forward looking and think ahead, in an attempt to regulate an industry that is moving so fast," says Rui Ma, a China tech analyst and co-host of the podcast Tech Buzz China.
"They are including the use of algorithms, not just market share. They are trying to understand the platform economy and trying to be in line with what more developed economies are doing."
But the moves are also seen as political.
They are an indication that under President Xi Jinping, nothing can be bigger or more powerful in the lives of ordinary Chinese people than the Communist Party.
These companies have created an alternative virtual world for Chinese people, and have a huge hold over their lives. You can't get through a day without accessing one of these apps in China.
But that same influence over the lives of Chinese people puts them in direct competition with the Chinese Communist Party.
Sources in China's financial circles tell me they suspect it "irked a lot of the top leadership in Beijing" when the godfather of Chinese tech Jack Ma made a speech dismissing the traditional banking sector last year.
The speech led to state media criticising Mr Ma's businesses Alibaba and Ant Group. Then Mr Ma and his team were summoned by regulators and the much-anticipated share market launch of Ant was suspended.
Observers tell me what Mr Ma said at that symposium has cost him dearly.
It is clear both Ant and Alibaba are keen to draw a line under these events.
In an investor call this week, Alibaba's executive vice-chairman Joe Tsai said: "From a regulatory standpoint….in our case we have experienced the scrutiny and we're happy to get the matter behind us."
He added: "I think on a going forward basis, globally the trend is that regulators will be more keen to look at some of the areas that you could have unfair competition."
China tech's 'Wild West' is changing
Chinese tech firms were born and grew up in an environment with little or no regulation.
The sector operated a bit like the Wild West, with a "build it and they will come" philosophy.
And for a long time the government actively encouraged that.
"China has had national schemes to promote entrepreneurship and innovation," Angela Zhang, associate professor at the University of Hong Kong tells me.
She is an expert on Chinese law and is the author of a recent book called Chinese Antitrust Exceptionalism.
"In the past regulators were a bit more lax in their approach. They used alternative regulatory tools which were more lenient to the tech firms."
But that regulatory landscape is changing as China tries to rein in these firms.