Telikom Limited, through its subsidiary Media Niugini Limited (EMTV), has entered into a landmark partnership with the Papua New Guinea Sports Federation to broadcast all sporting codes across the country.
Speaking at the signing ceremony, Telikom Limited Board Chairman Mr. Cedric Rondoke expressed his gratitude to the Minister for Sports and the Federation for making the partnership possible, describing it as a historic milestone for both the company and the nation.
“For a long time, we at EMTV have been seeking partnerships, especially to broadcast sports,” Mr. Rondoke said.
“Sports in PNG are played by everyone — men, women, children, young and old. This agreement gives us the opportunity to showcase all of these through our network.”
The new agreement will allow EMTV to broadcast more than 18 different sports disciplines, marking the first time such a comprehensive arrangement has been made between the state-owned media company and the PNG Sports Federation.
Mr. Rondoke commended the Federation for developing a new broadcasting policy that enables the partnership, calling it a “special policy” and the first of its kind.
He added that while the agreement is initially for three years, both parties intend for it to continue long-term, with improvements made along the way to align with international standards.
“We will fine-tune the policy to meet global requirements for each sport. This is the beginning of a continuous partnership between the media and the sports community in PNG.”
The Telikom Chairman also emphasized the company’s broader commitment to public service, noting that profitability is not always the primary goal.
“Whether we make money or not, that is secondary,” Mr. Rondoke said.
“Our focus is to ensure everyone has access to the services and facilities owned by Telikom — including EMTV. This partnership is for the people of this country.”
Mr. Rondoke highlighted EMTV’s strong national reach, boasting over four million viewers, and reaffirmed that sports broadcasts will remain free-to-air, ensuring access for all Papua New Guineans.
“You don’t have to pay for it — it’s free. It’s for the people,” he stated.
Looking ahead, Mr. Rondoke said the Telikom Group envisions “bigger and better things” by 2026, using this partnership as a foundation to elevate sports coverage and national pride.
He concluded by thanking the PNG Sports Federation and the Minister for Sports for their leadership and collaboration.
“This is a milestone moment,” he said. “We hope it sets the foundation for even greater achievements in the years to come.”
