Coca-Cola in Papua New Guinea (PNG) has announced an amazing new partnership with the Papua New Guinea Rugby Football League (PNGRFL) as the Exclusive Beverage Partner for the PNG National Rugby League Competition (PNGNRLC). Rugby league is PNG’s ultimate passion, and Coca-Cola together with local bottler Coca-Cola Europacific Partners are here to make game days even better. “We're ecstatic to join forces with PNGRFL and bring some extra fizz to every game,” said Coca-Cola Papua New Guinea Senior Brand Manager Rachel Nainggolan, expressing her joy to join forces with the PNGRFL. “Rugby league in PNG isn't just a sport, it's a celebration. And we want every celebration to be as memorable and as refreshing as possible.” Hopefully, into next year and beyond, Coca-Cola will be the preferred beverage at all Digicel ExxonMobil Cup games. It will feature a wide selection of ready-to-drink, non-alcoholic drinks, exclusive pouring, selling, and sampling rights, as well as a ton of amazing activations. Head of Brand & Channel at local bottler Coca-Cola Europacific Partners PNG Gabriel Manoi stated that, “Coca-Cola will be spreading the cheer on every match day, quenching your thirst, and creating unforgettable experiences. Watching your favorite teams play just got a whole lot better! Get ready to spot our vibrant Coca-Cola signage all over playing venues, reminding everyone that we're all in this together. Our presence at these games is all about supporting what Papua New Guineans love most — rugby league.” Coca-Cola plans to put on a lavish show with exclusive hospitality benefits, such as corporate boxes in Port Moresby and Lae and free general admission tickets for every game. “Coca-Cola has you covered whether you want to watch the game in style or just cheer from the stands.” “This partnership is set to bring new energy and excitement to the sport we love,” says Stanley Hondina, CEO of PNGRFL. “Coca-Cola’s involvement will make every game a community celebration.” The partnership begins with a one-year agreement, with the potential for future extensions. Both Coca-Cola and PNGRFL are already planning bright futures together, filled with fun activities and surprises for the fans. This means more fun, more excitement, and a whole lot more refreshing moments for everyone involved.