Coca-Cola has secured its spot as the Diamond Sponsor and Non-Alcoholic Beverrage Partner for the 30th Enga Show that is set this weekend from 9th to 11th August 2024, making it its second consecutive year. Coca-Cola Europacific Partners Sales and Commercials Director, Tim Solly Director expressed enthusiasm for the company’s involvement, mentioning that CCEP’s commitment is stronger than ever as it celebrates the vibrant culture of the Engan people. “The show is a wonderful platform to unite, celebrate, share the Engan people’s experiences, common heritage, beliefs, and practices, and CCEP is excited to be a part of the festival.” The township of Wabag is expected to draw sizable audiences for the three-day event, which will feature an extensive exhibition of the Enga province's cultural customs. Coca-Cola takes pride in its sponsorship of the Enga show and other cultural events. It also continues to support other noteworthy provincial shows including the Morobe Agriculture Show, the Goroka Show, and the National Mask & Warwagira Festival.