A Papua New Guinean women-led haircare brand born online, has officially stepped onto the retail shelves with City Pharmacy launching Niugini Naturals in-store at its Vision City and Waigani Central outlets, signaling a breakthrough moment for local women entrepreneurs.
Founded in 2022 by sisters Kazieh and Jemimah Taganny, Niugini Naturals was created to fill a long-standing gap in the market that offers affordable, effective haircare products designed specifically for Melanesian hair.
What began as a small online business powered by social media and nationwide deliveries has now evolved into a retail-ready brand stocked by one of PNG’s largest pharmacy chains.
The product range now available in City Pharmacy includes Black Girl Magic Hair & Scalp Oil (100ml), Rapid Growth Hair Food (100g), and Mini Whipped Shea Butter (150g) products that have gained strong followings among Papua New Guinean women embracing natural hair care.
The in-store launch follows Kazieh Taganny’s participation in the CPL Foundation Inc. Business Mentoring Program, delivered in partnership with Australian Business Volunteers, which ran from November 2024 to April 2025.
The program supported six women-led small and medium enterprises, strengthening their business foundations in areas such as planning, financial management, compliance, marketing, risk management, and pitching.
At the conclusion of the program, all six mentees pitched their businesses to a panel that included Sir Mahesh Patel, Michael Koisen, and George Constantinou.
Kazieh’s pitch was direct and ambitious as she wanted to see Niugini Naturals stocked at City Pharmacy Vision City and Waigani Central.
Following the pitch’s acceptance, CPL Foundation worked closely with Kazieh to outline what was required to enter a formal retail environment.
Kazieh then independently undertook the necessary steps to make the brand retail-ready, including business registration, product testing, labelling, sealing, and the development of a marketing plan to support in-store sales.
In parallel, she worked directly with the City Pharmacy Fashion Category team to finalize a formal supplier agreement covering pricing, supply terms, and delivery requirements further strengthening the brand’s commercial readiness.
“I would like to congratulate Kazieh and the team on reaching this important milestone. I know it has been a long journey, and a great deal of blood, sweat and tears has gone into making this possible” said Ajay Patel, Chief Operations Officer of CPL Group. “
Patel also acknowledged the internal support behind the partnership “I would also like to sincerely thank our internal City Pharmacy team, and this achievement would not have been possible without your support. While this may not be business as usual, it reflects a commitment that sits at the very core of who we are and what we do.”
