In efforts to preserve and promote cultural heritage, BSP Financial Group Limited (BSP) has pledged in K30, 000 which will go towards the Sepik River Crocodile and Arts Festival. This will take place starting today until the 7th of August 2023, in Ambunti District of East Sepik Province. Crocodiles are significant to the Sepik culture where they have cultural traditions, beliefs and legends based on this ancient animal. The three day Festival and cultural celebration will highlight the crocodile and its cultural significance to the communities living along the Sepik River. BSP Wewak Branch Manager, Philip Solala when complimenting the significance of the event said that as a truly local bank,is wholeheartedly committed to the growth and development of the country. “We recognize the importance of the country’s cultural heritage and we are proud to pledge our support in maintaining, preserving and promoting such cultural events in communities.” “BSP is a multicultural financial institution operating in the Pacific and Asia, we ensure the cultures of each country help us develop products and services to suit the banking needs of people.” “We acknowledge that such events are also key contributor to country’s economy through the support of informal markets, work of art, products and SMEs.” In addition to this, he stated that BSP is the only bank that has a strong focus on serving the rural communities of Papua New Guinea besides its commercial focus. This is evident through their numerous community support including the annual community projects delivered each year and also extensive support for respective cultural events like the Mt Hagen Cultural Show, the Morobe Cultural show, Enga Cultural Show and also the recently held East New Britain Warwagira Festival that showcased the provincial unique traditions. “Being part of the community-centric event that draws so many to our local area is a key drive to enable tourism, promote local businesses and uplift community standards.” Over the years, BSP’s support of such events has lifted standards of many small businesses and communities that contribute significantly to the country’s economy.